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Welcome to ProductCampSF!

October 12, 2013
Broadway Studios
435 Broadway
San Francisco, CA 
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Saturday, October 12 • 11:00am - 11:55am
How I used Lean to go from Idea to Paying Customer

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ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor.

In this session, I will walk through a case study of the tactics we used to:
– Validate the need/pain point without writting any code
– Get our first customers using $50/day marketing budget
– Iterate on features to determine the “needle movers”
– Validate pricing
– Validate the Go-To-Market model
Speakers
avatar for Steve Cohn

Steve Cohn

CEO, ProdThink
Steve Cohn’s personal motto is: “Try hard to be a good Father, Husband and Entrepreneur”. ProdThink is his 3rd startup. He sold his first two to LivingSocial and TripAdvisor. He has had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. He has an MBA from Harvard... Read More →

Saturday October 12, 2013 11:00am - 11:55am PDT
Product Ballroom Upstairs main room
  Session2